Use Case 02 · London Fashion Week · AW26Dreaming Eli, AW26
Music at the centre of the show strategy. For Dreaming Eli's AW26 show at London Fashion Week, sound shaped the live experience and the content that carried the collection further.
Client Dreaming Eli
Collection AW26
Event London Fashion Week
City London
Our role Music direction, show and social sound strategy
The brief
Dreaming Eli needed its London Fashion Week show to do more than deliver a strong runway moment. It had to express the brand creatively, generate editorial relevance, and create content value beyond the event itself.
Our role
Music direction for the show, and a sound strategy covering both the live runway and the social content around it.
The approach
We made music a central part of the show strategy, using it to shape both the live experience on a candlelit runway and the social content around it, so the show could work as a broader cultural and storytelling moment.
The result
The show had a stronger life beyond the runway, elevating Dreaming Eli's visibility across digital and editorial channels.
Forbes · Independent UK · Hypebae · The Fashion Industry
Credits
Music direction: Maison Sonor
Photography: © Dreaming Eli
