Use Case 01 · London Fashion Week · SS27Di Petsa, Holy Milk
The finale that became the moment of London Fashion Week. Sound design and direction for Di Petsa's SS27 show at Banking Hall, with an original finale composition commissioned and directed by Maison Sonor.
Client Di Petsa
Collection Holy Milk, SS27
Event London Fashion Week
Venue Banking Hall, London
Date 21 September 2026
Our role Sound design and direction, original finale
The brief
Dimitra Petsa came with a strong concept for Holy Milk and trusted us with a large part of the show. The soundtrack had to carry the runway across the scale of Banking Hall, then turn the final exit into the moment people would remember.
Our role
Sound design and direction for the full show: a curated mix for the runway, and an original track for the finale, commissioned and directed by Maison Sonor.
The approach
The runway ran on a curated mix, mastered by Dan Lemon and paced to the run of looks. For the close, we commissioned composer Alvaro Naive (Mukimo Studio) to write Proyecto Milk, a three-minute original piece, and directed it to the finale sequence.
One track, written for one collection and one room, rather than a licensed edit chosen after the fact.
The result
"The most spectacular finale of the season."
Maison Sonor's second London Fashion Week show of 2026, after Dreaming Eli.
Credits
Sound design and direction: Maison Sonor
Original finale composition: Alvaro Naive, Mukimo Studio. Commissioned and directed by Maison Sonor
Mastering: Dan Lemon
With thanks to Dimitra Petsa and team
