Use Case 05 · Worldwide · PartnershipGlobal Fashion Collective, Partnership
Maison Sonor is the Official Music Partner of Global Fashion Collective, bringing sound to its international showcases in Tokyo, New York, London, Milan and Paris.
The partner
Global Fashion Collective has spent almost a decade putting emerging designers from every continent on runways in the world's fashion capitals. Each showcase brings together several brands, each with its own story, on a shared runway.
The partnership
Through the partnership, participating brands can work with Maison Sonor on the sound of their show. The idea is simple: sound treated as part of a brand's identity, not a last-minute addition, even within the pace of a multi-designer showcase.
What we bring to the shows
Curated playlist support. A playlist built around the brand's identity and the mood of the show, for simple, elevated runway sound.
Runway curation and mixing. Music selected for the collection, then edited and mixed to the timing and flow of the runway.
Full music direction. A complete creative collaboration: bespoke curation, editing and an overall sound identity for the show, developed with the brand's creative vision, and extendable to an after-party or showroom.
Talent and booking. Sourcing artists aligned with the brand, from negotiation to execution.
Beyond the runway
We also work alongside the collective's teams on their communication, content and events, so sound carries through from the runway to everything around it.
This season
Over the season, we have shaped the sound of shows for a selection of designers from the GFC roster, from curated runway edits to fully directed show soundtracks.
